Jourdan “Jayo” Joseph Basketball creator & UGC producer

Built on the court. Made to move product.

Short-form content for performance, footwear, recovery, nutrition and tech brands. Shot by a hooper, for 100K+ followers who train like it matters.

  • Verified on Instagram
  • 100+ brand partners
  • Long Beach, CA
Jayo on a track in an Incrediwear leg sleeve and orange sneakers

11.1M views · last 30 days

103K followers

Box score · last 30 daysAug 30 – Sep 28, 2026
Views
11.1M

Instagram + Facebook, 30 days

Viewers
2.08M

Unique accounts that watched

Interactions
357K

Likes, comments, saves and shares

Followers
103K

Instagram, TikTok and Facebook combined

TikTok likes
1.8M

All-time on @jayohoopss

Trusted by 100+ brands

  • Trusted by 100+ brands
Black-and-white portrait of Jourdan Joseph at a table by a window
Jayo smiling in a black Jordan tank

About

Hooper first.

I'm Jourdan “Jayo” Joseph, a basketball creator in Long Beach, California. For four years I've made performance content for players who take the game seriously: strength, mobility, footwork and recovery, explained fast enough to use at the next workout.

That audience now tops 100K across Instagram, TikTok and Facebook, and pulled 11.1M views in the last 30 days. It's 95% men, mostly 18 to 44, and they watch to learn. They're the right people to hear about your product.

I've made content for 100+ brands, from Jordan Strength and Incrediwear to NBA 2K and Amazon Prime. Every video runs the same play: a hook that stops the scroll, a real reason to care, and one clear next step.

The buyer you want

95.4% men, 83.5% aged 18–44, 64.2% in the US. The customer for footwear, recovery, training gear, supplements and tech.

Content that teaches

My audience saves videos to use in the gym. I show your product in real use and explain why it works, so the brand is the payoff.

Easy to work with

Concepts and rates matched to your goal, drafts through Google Drive, revisions, and usage or whitelisting when you need it.

Jayo in a Jumpman tank at the Jordan Strength launch

Featured campaign · Official launch

Jordan
Strength

The official launch of Jordan Strength, Jordan's weightlifting equipment line.

I was at the Beverly Hills launch event, hosted by performance coach Travelle Gaines, training on the new bars, plates and kettlebells. The reel shows the gear the way a hooper uses it: squats, presses and kettlebell work, with the Jumpman on every rep.

Event
Official product launch
Hosted by
Travelle Gaines
Location
Beverly Hills, CA
Jayo beside the Jumpman wall and Jordan kettlebells at the launch
Jayo in a front rack with a red Jordan Strength barbell
Jayo squatting with red Jordan Strength plates

Partner spotlight

Incrediwear

Perform and recover faster.

Incrediwear works through circulation instead of compression, and that takes explaining. Explaining is my format. Across three campaigns we've covered knees, calves and arms on the track, the field and the court, from a talking gift-guide ad that makes the case in 20 seconds to cinematic films of the sleeves in action.

  • 3 campaigns together
  • Gift-guide ad + product films
  • Knee, leg & arm sleeves
Jayo stretching on a field in an Incrediwear knee sleeve, captioned perform and recover faster
Jayo running on a field in Incrediwear knee and arm sleeves
Close-up of the Incrediwear leg sleeve above an orange sneaker
Close-up of the black Incrediwear arm sleeve and its orange logo
Jayo on a track in an Incrediwear leg sleeve and orange sneakers

Brand videos

The work

UGC ads and creator collabs across fitness, nutrition, tech, grooming and travel. Tap a video to play it with sound.

    Lifestyle

    Off the court

    Basketball is where it starts. I also make day-in-the-life, travel, food and faith content in the same voice: church on a Sunday in LA, a day on the Malibu dunes, 48 hours in Calgary. That opens the door for brands outside basketball.

    • Travel
    • Faith
    • Fashion
    • Food & coffee
    • Day in the life

    Audience

    Who's watching

    Straight from my Instagram, TikTok and Facebook dashboards, pulled September 29, 2026.

    Instagram views per day

    Aug 30 – Sep 28, 2026. Hover the line for any day.

    4.58MInstagram views, 30 days

    Facebook views bring the 30-day total to 11.1M.

    The core buyer

    Instagram audience by gender

    95.4%men

    Men 95.4%Women 4.6%
    Aged 18–44
    83.5%
    Based in the US
    64.2%
    English speaking
    80.8%
    Instagram

    @jayohoopss · verified

    45.4K

    Followers

    New followers, 30 days +4,422
    TikTok

    @jayohoopss

    32.9K

    Followers

    Likes, all-time 1.8M
    Facebook

    Jayohoopss

    25K

    Followers

    Views with Instagram, 30 days 11.1M

    Combined reach

    103.3K

    followers across Instagram, TikTok and Facebook

    Age range

    Share of Instagram audience. 18–44 in full gold: 83.5% combined.

    • 13–175.3%
    • 18–2429.2%
    • 25–3436.3%
    • 35–4418.0%
    • 45–548.4%
    • 55–641.9%
    • 65+1.0%

    Top countries

    Share of Instagram audience

    • US64.2%
    • Canada3.3%
    • Philippines2.7%
    • Brazil1.7%
    • UK1.6%

    Top cities

    Share of Instagram audience

    1. New York 2.6%
    2. Chicago 0.8%
    3. Philadelphia 0.8%
    4. Los Angeles 0.8%
    5. Houston 0.6%

    Sources: Instagram professional dashboard, Aug 30 – Sep 28, 2026 (11.1M views, viewers and interactions cover Instagram + Facebook; audience is Instagram). Daily views: Instagram Insights. TikTok and Facebook follower counts as of Sep 29, 2026.

    How we work

    Brief to final cut

    Four steps, one point of contact. You deal with me from the first call to the final file.

    1. 01

      Brief

      A quick Zoom or email. Tell me the product, who it's for and what a win looks like for this campaign.

    2. 02

      Concepts & rates

      I send hooks and video concepts built around your goal, with a clear quote for the package.

    3. 03

      First draft

      I shoot and deliver a first cut through Google Drive, or whatever your team already uses.

    4. 04

      Final delivery

      Your notes go in, then you get final files ready to post or run as ads.

    What you can book

    • UGC ads for your channels
    • Collab posts on Instagram, TikTok & Facebook
    • Whitelisting & Spark Ads
    • Multi-video series
    • Photo sets

    Work with me

    Tell me the goal.

    I'll send concepts and rates.

    Jayo smiling in sunglasses, a vintage Harley-Davidson tank and wide-leg jeans in front of bamboo
    Brand video